NCBA Bank Kenya recently organized a 12-day market exposure trip to China for over 100 of its business customers. The initiative has been part of the bank’s program since 2016, and aims to provide SMEs and commercial enterprises with opportunities to connect to global markets and explore diverse industries.
Business Hubs in China
During the trip, participants will source trading equipment and gain insights into emerging market trends, technological advancements, and business opportunities. The visit will cover key business districts in cities such as Hong Kong, Foshan, Guangzhou, and Shenzhen, with a focus on industries like green energy, manufacturing, technology, and logistics.
Tailored Solutions for Business Growth
Tirus Mwithiga, Group Director of Retail Banking at NCBA, emphasized the bank’s focus on supporting the growth of SMEs:
“SMEs and commercial enterprises play a crucial role in the development of Kenya’s economy. Therefore, we have innovated tailored financial solutions, experiences, and opportunities for our customers to help them scale their businesses.”
In addition to exposure to new markets, participants will have access to financial support, including preferential foreign currency rates and financing options for imported goods. These measures are intended to assist businesses as they navigate new trade opportunities and expand their operations.
Opportunities for Business Expansion
Participants will also attend the Canton Fair and visit manufacturing industries, providing them with a chance to forge strategic partnerships and engage with industry leaders. According to Mwithiga, “The growth of our customers’ businesses through this global market exposure will directly contribute to both the Bank’s and the country’s economic growth.”
For businesses interested in future market exposure trips or seeking support for growth, NCBA offers various resources and tailored financial services to help businesses explore new opportunities and scale to the next level.
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