Google is launching new initiatives aimed at empowering small businesses through artificial intelligence (AI), as announced during the Annual America’s Small Business Development Center (SBDC) Conference in Atlanta on September 12, 2024. The tech giant is committing $10 million to America’s SBDC, a national network dedicated to supporting small business entrepreneurs with training and resources.
Funding for AI Training
The funding will facilitate the establishment of America’s SBDC AI U, which will provide small business owners with essential AI training and tools. This initiative will include the creation of AI Clinics at various SBDC locations, particularly on university and community college campuses. These clinics will offer hands-on instruction and consultation, with students serving as AI Clinic Advisors to assist local businesses. Additionally, scholarships for the Google AI Essentials course will be provided to train these advisors effectively.
Workshops and Resources
In conjunction with this funding, Grow with Google is introducing a new AI workshop specifically designed for small businesses to leverage Google’s AI-powered tools. This workshop will be integrated into the broader AI U curriculum and will include practical case studies, demonstrations, and interactive activities. Business owners can access this no-cost training on demand at g.co/grow/AIforSMBs. Furthermore, Digital Coaches from Grow with Google will offer localized training across the United States, helping small business owners connect with resources tailored to their needs.
Benefits of AI for Small Businesses
The integration of AI into small business operations can significantly streamline processes and enhance growth potential. For instance, google gave an example of Cece Meadows, the CEO of Prados Beauty, who has experienced firsthand the time-saving benefits of AI tools reducing her task completion time from days to just an hour. Research indicates that 82% of small business leaders utilizing AI have reported positive outcomes, including increased productivity and improved sales.
Broader Impact and Previous Initiatives
This announcement builds on Google.org’s previous commitment of $75 million through the AI Opportunity Fund, which aims to help over 1 million Americans acquire essential AI skills by funding top-tier workforce development organizations. These initiatives reflect Google’s ongoing effort to democratize access to AI technologies, ensuring that small businesses can compete effectively in an increasingly digital marketplace.
As small businesses continue to adopt AI, they are finding innovative ways to apply these technologies to their unique challenges, from optimizing inventory management to enhancing customer service. With these new resources and training programs, Google is poised to play a pivotal role in helping small businesses harness the power of AI for their growth and success.
SHAPE THE FUTURE NOW: The 14th European SME Congress